Hiring an Airbnb Marketing Agency: Three Things to Look For in a Good Social Media Manager
How to Find a Social Media Manager for Your Vacation Home, What to Look For, and questions to ask
Looking for a Social Media Marketing Airbnb Agency to enhance your vacation rental bookings? As a host or property owner, you know the importance of diversifying your marketing strategies to ensure a steady stream of traffic, especially during shoulder seasons. While listing platforms like Airbnb and VRBO are great, having a presence on social media can open up new opportunities for exposure. Platforms like TikTok, Instagram, and Pinterest are popular destinations for travelers looking for their next getaway. By partnering with a reputable Airbnb Marketing Agency that specializes in social media, you can tap into these platforms and reach a wider audience. When choosing a vacation home media agency, look for experience in the vacation rental industry, a solid track record of successful campaigns, and the ability to tailor strategies to your specific property. Don't just rely on listing apps - expand your reach with social media marketing.
When searching for a Social Media Marketing Airbnb Marketing Agency, there are several key factors to consider:
1. Look for a company with extensive experience in managing social media accounts. While influencers and photographers can enhance your content, a skilled social media manager with at least 4 years of experience is essential for success.
2. Ensure that the agency is capable of creating high-quality content for your Airbnb. Photos and videos are crucial for attracting potential guests, so having a team that can produce compelling visuals is a must.
3. Consider whether the agency is open to utilizing influencer marketing and management strategies. Collaborating with influencers and user-generated content creators can significantly expand your reach and attract more bookings. Despite the effort involved in managing influencers, the benefits they bring to your Airbnb's social media presence make it worthwhile.
Questions to Ask a vacation Rental social media Manager
Do you specialize in vacation homes or take on all types of businesses?
Some marketing agencies work with a wide range of clients — from coffee shops to coaches. That’s totally fine, but short-term rental marketing requires a different skill set. Make sure your manager understands the nuances of Airbnb, VRBO, and direct booking strategies.
Do you provide photo and video content, or do I need to?
Some social media managers create photo and video content for you, while others expect you to supply it. If they don’t handle content creation, you’ll likely need to hire a photographer or shoot monthly footage yourself. Ask whether their services are all-inclusive or content-dependent.
Can you share reviews or past client accounts?
Ask for Google reviews or testimonials. Even better — request links to Instagram accounts they’ve managed and DM the host directly to hear about their experience. Fellow hosts will give you the most honest feedback about working with past social media managers.
Can I see a recent analytics report?
Most social media managers send quarterly reports. Ask to see one! But don’t just focus on followers or engagement — pay attention to website clicks. That’s where your potential direct bookings are coming from.
If you’re looking for an agency to run your vacation home’s social media, here’s what not to do.
Why? Because experienced social media managers can be selective about who they take on. Avoid these common red flags if you want to attract the right partner:
Expecting your VRBO to go viral on Instagram & TikTok
Here’s the deal: you’ve probably seen marketing gurus online claim it’s easy to go viral. The truth? It’s more like winning the lottery. A great post might take off—but it’s not guaranteed, and it’s not a sustainable strategy. If your expectations are based on viral fame, many quality agencies won’t take you on, because they know good marketing is about consistency, not quick hits. A professional agency won’t promise what they can’t deliver.
Don’t ask them to work on commission.
“Hey, I’ll give you a percentage of the bookings you bring in!” Sounds fair in theory, right? But here’s the problem: social media managers have no way of guaranteeing you’ll actually track or follow through on that. Are you really going to calculate your monthly earnings, track what came from Instagram, and send over a percentage? Probably not—and we know it.
Plus, social media marketing isn’t just about immediate bookings. It’s about long-term brand building, visibility, trust, and storytelling that helps you raise your prices. A good social media manager brings all of that to the table—and won’t work for free.
