About Haymaker Marketing
Marketing Agency for Vacation Rentals, Boutique Hotels, and Visionary Businesses
I’m Marissa.
I started Haymaker Marketing with a simple goal: to have the freedom to travel and volunteer for more nonprofits. What I didn’t expect was that my journey would lead me to specialize in vacation home and hotel marketing and start an Airbnb Marketing Agency—but here we are!
With over seven years of experience in social media management, I began my career working with nonprofits, using storytelling to amplify their missions. What started as a side hustle in marketing quickly grew into a full-time business. Then, while traveling through Europe—staying in stunning Airbnbs across Cornwall, France, and Italy—I noticed a gap. These properties had beautiful listing photos, but their Instagram presence often felt uninspired. Blurry holiday graphics, a random washer and dryer shot—where was the magic of the space I was experiencing?
That’s when it clicked. Hosts and boutique hotels needed more than just great photos; they needed storytelling. They needed content from someone who understood what truly worked on social media.
That realization led me to build Haymaker Marketing—an Airbnb and Hotel Marketing agency dedicated to crafting compelling content that brings Airbnbs and hotels to life online.
Want to work together? Let’s make your Airbnb or hotel unforgettable.
Just reach out and ask!
Your Marketing Team
At Haymaker Marketing, we’re more than just an Airbnb media agency—we’re a full-service vacation rental marketing agency built for boutique hotels, short-term rentals, and visionary hospitality brands. While photography, video, and social media management are our bread and butter, we’ve assembled a carefully curated team of experts to offer everything from custom website builds and automated email drip campaigns to blog writing and strategic social media marketing for vacation rentals. Whether you're launching a new property or rebranding from the ground up, our hospitality marketing solutions help you stand out in a crowded market. If you’re searching for a short term rental marketing agency that gets it all done under one roof, you’ve come to the right place.
Our Services
At Haymaker Marketing, we combine creativity, strategy, and storytelling to deliver full-service hospitality marketing for vacation homes, boutique hotels, and short-term rentals. Our services include:
Photography & Video Content Creation
We specialize in creating a database of high-quality photos and videos that capture your property’s personality—perfect for ongoing social media marketing for vacation rentals and more.Social Media Management
Our team provides end-to-end social media management, including custom content creation, hashtag and keyword research, influencer outreach, and community engagement. We help your vacation rental, hotel, or visionary business grow, book, and stand out online.Direct Booking Websites
We design and develop modern, user-friendly websites that drive direct bookings—giving you more control, more profit, and less reliance on third-party platforms like VRBO & Airbnb.Email Marketing Funnels & Drip Campaigns
From welcome sequences to reminders to book again, we build strategic email funnels that nurture leads and keep your vacation rental top-of-mind year-round.Keyword-Based Blogging
Our blog content is SEO-optimized to attract your ideal guests and improve your direct booking website’s visibility. Think of it as storytelling that ranks.
Yes, we travel.
One of the most common questions we get is, “Can you come to us?” The answer: 100%. Haymaker Marketing was built with travel in mind—it's the reason we exist. As a vacation rental marketing agency and Airbnb media agency that thrives on location-based storytelling, we include all U.S. travel costs in our packages—no hidden fees, no surprises. Our team of photographers and content creators is spread across the country, so we’ll match you with a pro near your property. If your project is international, we’ll provide a custom quote (see Marissa’s travel schedule below!). Whether you're a boutique hotel or a short-term rental, we bring hospitality marketing directly to your door.
Marissa’s 2025 Travel Schedule
May: Portugal
June: UK
July: UK
August: Scotland, Norway | Colorado, USA
September: USA | New Hampshire, Massachusetts, North Carolina
October: Canada
November: USA | Colorado
December: USA | Colorado
Not Ready to Hire Yet? We’ve Got You.
Not quite ready to bring on a full vacation rental or hotel marketing agency? That’s okay—I've been there, too. That’s why we created a collection of resources specifically for Airbnb & VRBO hosts who are managing their own marketing. From affordable PDFs packed with strategy and inspiration, to the same tools and tech we use in our Airbnb media agency, these resources are designed to help you grow. Because at the end of the day, I’m a small business owner, too—and I know what it’s like to build something from the ground up.
Featured Product
Featured Product
Struggling with Airbnb content ideas? 📸 This is the exact shot list I give my photography team when I do Content Creation Visits for Airbnbs and vacation homes! It breaks down my workflow into three simple parts—helping hosts build a content database for marketing and giving aspiring UGC creators a roadmap to shoot for short-term rental owners. Plus, I’ve included bonus tips to make your content creation easier! Grab it now and start creating scroll-stopping visuals.