A STORYTELLING MARKETING AGENCY FOR YOUR AIRBNB, VRBO, OR SHORT TERM RENTAL
AIRBNB MARKETING
AIRBNB MARKETING
I'm Marissa, owner and CEO of Haymaker Marketing, an Airbnb marketing agency. At Haymaker Marketing, we specialize in transforming vacation rentals into luxury brands by curating the power of storytelling. We craft engaging narratives that bring your property to life, showcasing its unique character and experience. This approach elevates your online presence, allowing you to raise prices, attract direct bookings, and reduce dependence on platforms like Airbnb and VRBO. Haymaker Marketing’s ultimate goal is to draw potential guests to your website year-round, helping you build a sustainable marketing funnel.
A MARKETING AGENCY FOR AIRBNBS & SHORT TERM RENTALS
Hosts usually hire me if...
They are looking to grow their exposure, so they can eventually take their property off Airbnb and VRBO to a direct booking website.
They want to grow their email lists, so they can contact people directly about last-minute bookings or discounted rates during the slow season.
They want to define and curate the look of their Airbnb on Instagram and TikTok, so their property becomes more desirable and they can raise prices.
WHY DOES YOUR STR NEED SOCIAL MEDIA MARKETING?
Whether or not you’ve dipped your toes into creating a social media presence for your vacation rental, Instagram and TikTok are the keys to increasing your prices, booking out your calendar, and ultimately getting off the listing apps so you can increase your ROI.
Here’s the “why” behind social media for vacation rentals. People want to know what it FEELS like to stay at your rental. And they love travel experiences that are elevated, individualized, and luxurious. In fact, studies show that 78% of Millennials choose spending money on an experience over products. Instead of staying in a chain hotel, they’d rather stay in an Airbnb that feels like an experience in and of itself.
And the best way to let travelers know your vacation home can deliver on experience is through curated, intentional posting on social media.
TWO WAYS TO WORK WITH ME
CONTENT CREATION ONLY
If you realize you need to enhance your social media presence but can't hire a social media manager just yet, this package is tailored for DIY hosts. We visit your vacation rental and shoot video and photographs that focus on featuring your property through storytelling content creation. You leave with a database of photos and videos that can effortlessly be transformed into engaging carousels and Reels, saving you the hassle of brainstorming content ideas.
FULL SOCIAL MEDIA MANAGEMENT
Our hands-off package combines content creation and full social media management for two platforms, designed to make your Airbnb shine like a luxury experience. I’ll visit your rental to capture compelling photos and videos, using storytelling to highlight the unique features that set your property apart. For 4-8 months, I’ll manage your social media, ensuring a captivating presence. All you need to do is sign the contract, schedule a visit, and join a strategy call—it’s that simple."
PHOTOS + VIDEO + SOCIAL MEDIA MANAGEMENT
AIRBNB MARKETING PDFS
AIRBNB MARKETING PDFS
Are you marketing your Airbnb yourself and can’t hire an agency yet? These PDFs help host navigate marketing their Airbnb or VRBO themselves.