Four Posts Airbnb Hosts Need to Stop Posting on Instagram

1. Screenshots of your Airbnb or VRBO calendar. While it may seem convenient to share your availability, this type of post adds no value to your potential guests. Instead, focus on showcasing the unique features and amenities of your property.

2. Reviews with clipart reminiscent graphics. While sharing positive reviews is a great way to build trust with potential guests, using wonky graphics can make your post appear unprofessional. Consider creating visually appealing slides with real images of your property or guests enjoying their stay.

3. Pictures of appliances. While it's important to provide essential appliances for your guests, posting pictures of them is unnecessary. Do 5-star hotels post pictures of their mini-fridge and microwave? No? So neither should you. Instead, focus on capturing the overall ambiance and aesthetics of your property to entice potential guests.

4. Pictures of surrounding attractions without any context. While it's great to highlight nearby attractions, it's essential to provide context and information about them. Share details about the distance, accessibility, and unique features of these attractions to help guests envision their experience. This is a great place to include location keywords as well.

If you’re an Airbnb host, it’s time to start marketing your short term rental on Instagram. Why? Because you need another marketing funnel OUTSIDE of Airbnb, VRBO, or Hostaway. Because all good business owners know you need MULTIPLE STR
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The number one reason you need to leverage social media marketing for your short term rental or vacation home? ➡️ Establishing stream of marketing OUTSIDE of Airbnb, VRBO, or Hostaway. Message me if you want me to send you my pricing and packagin
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I’m Marissa, owner and CEO of Haymaker Marketing. At Haymaker Marketing, we specialize in transforming vacation rentals into luxury brands by curating the power of storytelling. We craft engaging narratives that bring your property to life, sho
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Your Social Media Presence is Your Key to Raising Your Prices and Filling Your Calendar (Even in the Slower Season!)

Whether or not you’ve dipped your toes into creating a social media presence for your vacation rental, Instagram and TikTok are the keys to increasing your prices, booking out your calendar, and ultimately getting off the listing apps so you can increase your ROI.

Here’s the “why” behind social media for vacation rentals. People want to know what it FEELS like to stay at your rental. And they love travel experiences that are elevated, individualized, and luxurious. In fact, studies show that 78% of Millennials choose spending money on an experience over products. Instead of staying in a chain hotel, they’d rather stay in an Airbnb that feels like an experience in and of itself.

And the best way to let travelers know your vacation home can deliver on experience is through curated, intentional posting on social media.

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